While some might insist on traditional methods of marketing, the world is quickly becoming increasingly digitized and companies are always trying to chase the latest means of getting their brand and product into the view of customers. A corporate video is an extremely popular choice nowadays for engaging with a company’s target base. These videos typically contain much of the same information that a traditional advertising page or presentation might, but in a more streamlined, convenient package for prospective customers and clients to consume.
Although the cost of production for a corporate video may seem higher than some less high-tech alternatives, there are some very compelling reasons why a corporate video is a smart investment in your company’s marketing future. Here are four benefits of corporate video production that you need to know before deciding on your next advertising campaign.
- They’re a Fun Way To Engage With Your Consumers
Historically, information about a company or a product has commonly been transmitted through text or visual graphics. While these get the job done, it’s no secret that in this day and age of instant media content, attention spans are becoming shorter and shorter, and it’s becoming more and more difficult to capture and engage an audience. A video takes a lot less effort to understand compared to an article or visual graphic since the viewer doesn’t have to read or interpret nearly as much.
A prospective customer or client is typically more willing to stick around for a short and interesting video, rather than an article, since all the information they need is beautifully laid out to them in a quick and convenient way, and usually read aloud too. All the viewer needs to do is watch and follow along.
- They Can Express Your Company Better Than Words
They say a picture is worth a thousand words. If that’s true, imagine how many words a video must be worth, since it’s just a bunch of pictures one after another! A video isn’t just a convenient alternative to an article or graphic; videos communicate your company’s image and message better in less time.
Not only that, videos are more visually appealing, and they also give your audience an immediate impression that your company is professional, organized, and modern. A corporate video is a surefire way to let your clientele know your company is equipped and ready for the 21st century.
- Videos Are Featured More Prominently on Search Results
One of the most common ways potential customers and clients stumble on companies is through search engines like Google and Bing. While article and website links all look the same on a Google search page, websites with embedded videos get a thumbnail beside the link, making the website more attention-grabbing and appealing.
Videos also get their own special section at the top of the search page, for even greater visibility. On top of that, research suggests that videos improve search engine optimization results, and result in higher average click rates than less media-rich content.
- They’re Easy To Share on Social Media
Social media is another one of the most important aspects of commercial visibility these days. Almost all content that gets viewed and shared on social media is rich media content of some form; Instagram is built exclusively for photos and videos, but you don’t see many people posting links to articles, now do you? Videos are much more convenient and appealing for sharing and posting on social media and can help instantly improve your company’s recognizability online.
Hopefully, these four benefits can help you make the right decision when it’s time to pick the medium for your next advertising or promotional project. Making and editing a video doesn’t have to be a hassle; by following some easy tips and some patience, you can ensure your corporate video is a huge success!