A recent study found that over 84% of American business owners use video as a marketing tool. Engaging with modern consumers is a lot harder than you may realize. While blogs can be a great way to catch the attention of a potential customer, you have to provide them with more content. The key to having success with video marketing is working with the right professionals.
Finding a company that specializes in video production is a great idea. With this professional help, you can avoid producing a boring and cheap-looking video. Read below to find out about the video production mistakes you need to avoid.
Poorly Executed Transitions and Cuts Should Be Avoided
Providing consumers with an appealing and informative video can help you increase the number of sales leads you receive. However, your video will need to be expertly edited to get attention from consumers. Often times, a business owner that tries to handle the shooting and editing of their own marketing video will make a number of mistakes.
These mistakes usually surface in the form of poorly executed transitions and cuts. If your video jumps from segment to segment in a choppy and unappealing manner, a person may not watch it. If you don’t have the experience or the equipment needed to edit your video, hiring professionals to do this work for you would be the best option. While you will have to pay these professionals, it is worth the money considering the finished product they can provide.
A Confusing and Technical Video Script
Before you start shooting a new marketing video, take the time to devise a script. Failing to develop a script will result in a video that features rambling and unclear dialogue. Be sure to avoid making your script too technical and confusing for regular people. If the video is filled with a lot of industry jargon, you run the risk of alienating watchers.
You also need to focus on covering one subject at a time in your video. Trying to include too much information in your video can lead to it being confusing and ineffective. If you work with a video production company, they can help you edit your script and remove any unnecessary wording or sections.
Poorly Paced Videos Can Create Problems
Changing the music or effects in your video to match the content being shown is also a good idea. For instance, if there is a long and drawn-out shot in your marketing video, you need to slow down the music to match the shot. If your video is poorly paced, it can result in the watcher missing the message you are trying to convey.
Your marketing video will go through a number of incarnations before it is actually released. Allowing professionals to weigh in on how to optimize this content is a must. With their help, you can get the great-looking video you are after.
Need Assistance With Video Production?
Are you looking for help with your video production? If so, contact the team at Media Potion to find out more about what we do.