What makes an excellent videography provider?
We think we know a little bit about that, with our experience helping many clients to optimize video for advertising, visibility and outreach.
In our view, it’s more than just one thing. Videography firms have to balance a number of key principles to be fully effective, and that means understanding not only the technical side, but the business side as well.
Excellent Visuals and Technicals
First of all, you want your videography firm to understand how video works.
That means having professionals who pay attention to composition and blocking detail. It means having professionals who understand lighting and ways to use it effectively. It also means having providers who know how to work a narrative into a fully edited product with pre-and post production best practices and an eye toward what the key message is and how it’s getting across.
Business is Business
It’s great when you have a firm that really knows its stuff in terms of video and composition. But that’s not all that you need from one of these companies.
As with any kind of business, videography requires organization and discipline. When things run smoothly, that builds client confidence and delivers more value. With that in mind, you need a company where people are also focused on the business side of the deal – when things happen, how much things cost, how clear service level agreements are, and all that other stuff that doesn’t really have to do with technical videography.
We feel that as we combine these two services and principles of excellence, we set the bar higher for corporate and enterprise video.
When we talk about this with customers, we get even greater insight into how this works. People want a service they can depend on in more ways than one. Companies want thought leadership in visuals and technology, but they also want a partner they can trust. That seems basic – it seems like business 101, but when you really get into the weeds in discussing what people have been dealing with and do a deep dive into business partnerships, you see that none of these things are a given. There are things that companies master over time by putting in the work and resources and investing in quality. So that’s something to think about next time you’re trying to put together a videography project, no matter what it’s for – whether you’re trying to get streaming video for ad applications or something internal to introduce people to your products and processes. Consider working with a firm that knows its stuff.