As a top Michigan media production service, we are active in helping businesses and other parties to get their messages out and reach audiences with eye-catching results. Along the way, we’ve seen what works, and what produces real success for our clients who need high-powered video for advertising and visibility.
There are a lot of logistics involved in this business – getting people and gear from one place to another and the endless conundrum of casting are just two of them. But aside from that, there are principles that help us to generate the best corporate video and other projects for our clients.
Here are a few of the major considerations that we help clients brainstorm throughout a project to come up with an excellent result.
Figuring Out Composition
In any visual project, composition is critically important. Many individual artists and photographers know this, but not all companies put the effort into keeping composition in the forefront during a project phase.
It’s important to block images and figure out what will be in each sector of the viewer’s visual field. As with stage acting or choreography, bringing a more precise level of detail to this concept enhances what you get when your video results finally get delivered. That’s why we may, in the course of shooting, point out spots on the floor for various people or objects to inhabit, or explain a vision of blocking that helps to compose the video the right way.
Building a Narrative
It’s also critically important in any video project to understand how the narratives will unfold. You have a certain fixed amount of time to work with, and in video, every second counts. You don’t want dead space, but on the other hand, you also don’t want to truncate results in ways that will compromise that central narrative. There’s a balance to be walked, and that often takes a professional eye. It doesn’t just happen by magic.
Working with Formatting
Here’s one that even fewer companies talk about actively with clients.
In typesetting, we know that fonts make a difference, and blocking commonly involves sketching out different font letters in order to visualize what the final result looks like. But what about on video?
When you look at our website gallery, you’ll see how we brought a level of attention to using the right fonts with the right composition to insert banner displays and other identifiers in video. Does it make a difference? Absolutely – it can be the difference between a mediocre-looking production, and one that looks completely stylized and professional for its audience.
That’s just a little bit about our standards here. Check the rest of the site for more – and think about the results that you need for video.